Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands in Era of Digital Acceleration
SAN FRANCISCO–(BUSINESS WIRE[1])–Kenshoo[2], a global leader in marketing technology, today announced its intent to acquire Signals Analytics[3], a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and transact with consumers...