StrongerSignals.com

SAN FRANCISCO–(BUSINESS WIRE[1])–Kenshoo[2], a global leader in marketing technology, today announced its intent to acquire Signals Analytics[3], a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and transact with consumers...

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CHICAGO—September 24, 2009—37signals is now a $100 billion dollar company, according to a group of investors who have agreed to purchase 0.000000001% of the company in exchange for $1. Founder Jason Fried informed his employees about the new deal at a recent company-wide meeting. The financing round was led by Yardstick Capital and Institutionalized Venture Partners. In order to increase...

You probably send out press releases when you have to, “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out. A well-crafted press release can do just that: increasing consumer awareness, connecting you with influencers and helping to generate new business. However, figuring out exactly how to...